When Media is controlled by a section
Media is a powerful weapon to take the message to the people. The print, electronic or any form of media is powerful. The message goes clearly to the targeted reader or viewer as an arrow goes from the bow.
Unfortunately, the media in India, to be very specifically in Andhra Pradesh, is under the total control of one caste. It serves the particular caste interests, the interests of socio-political and economic. This is what is happening in AP from 1980, to be precise from the birth of the TDP in 1982.
Nothing more is important for the Telugu media, except to protect the political, social and economic interests of the caste that it is owned. It is the dominant Kamma caste in Andhra Pradesh, which owns and controls the media. It has political interests. Has industrial and business interests too. The media serves these interests.
These days, particularly from the emergence of a potential leader like Y S Rajasekhar Reddy, the Kamma community-owned media had been targeting him personally both politically and socially. After his death, the media continues to train its guns on his son, Jagan Mohan Reddy, sensing him as the potential leader.
The media backed its caste leader, Chandrababu Naidu, from the beginning as he serves their interests even better and more than late N T Rama Rao. It continues to serve Chandrababu Naidu, even after Jagan Mohan Reddy routed him and his party to insignificant low in the 2019 April elections.
Now, it is working together, as Ambedkar said in his days of his experiment with media, to protect its caste interests – both political and economic. The caste had invested in Amaravati and Amaravati is now the only agenda for the media and the caste leaders.
The caste stake holders spread across the globe have been targeting Jagan Mohan Reddy as most of his decisions go against their caste interests. They spread fake information against the rival (Jagan Mohan Reddy in this case) and use the same fake information to further their case (Amaravati as capital in this case).
The bunch of lies are given greater priority in the media – both print and electronic – to draw the attention of the people and make them believe that the interests of the state and the people are at stake. The media tries to make believe that their interests too are at stake, which is not true. However, the media continues its malicious campaign, even ignoring the fact that the government or the person in the top seat, delivers the best.
The media in AP had thus ignored or had given insignificant importance to, the distribution of pensions to the 6.11 lakh beneficiaries in the first hour on the first day of the month. The state which started with Rs 16,000 crore revenue deficit and Rs 96 lakh crore debt, is now burdened with Rs 2.25 lakh crore debt, without any attempt of wealth creation to the State. The only attempt of wealth creation was done in Amaravati and the only people who are to be benefited out of it is this caste that owns the media and cries foul!