Trade experts stunned with Sankranthi box office performance!
Point to the increased rates, permissions to play extra shows and even the record number of theatres release, but this Sankranthi season saw more revenue than 2016 and 2017 season. Especially, 2017 season when Gautamiputra Satakarni, Khaidi No 150 and Shatamanam Bhavathi became hits.
This time around, Rajnikanth's Darbar started off on 9th January with a good opening but from 11th January to 17th January, we saw the real festival in the theatres. Sankranthi season propelled the collections of the two films - Sarileru Neekevvaru, Ala Vaikuntapurramuloo.
While AVPL became dominant of the two at the box office from Tuesday onwards, Mahesh's SLN did not bow down without any tough competition. The revenues are so unbelievable that many are trying to calculate twice before reporting the numbers.
More than Rs. 175 crores collections were registered cumulatively at the box office, from 11th January to 17th January. All the parties involved, are happy and most of them are either at the brink of reaching break-even or into profits.
Even Overseas markets have performed better than the 2019 season and Telugu films have collected close to US$ 6.25 Million from various markets, cumulatively, with the US contributing the highest to the total, more than US$ 4 Million.
It is rare to see two films becoming hits during a clash release and both seem to be crossing coveted 100 crores share mark in a week or 8 to 9 days, which shows how Sankranthi season is the best for Telugu market and how makers left it untapped all these years.