Ticket hike to kill festival excitement of audiences?

By Naresh Kota Dec. 19, 2019, 03:09 pm IST
Ticket hike to kill festival excitement of audiences?

Ticket rates hike has been the biggest problem for exhibitors and distributors to bring audiences to theaters. As the asking prices from producers for rights have exponentially hiked, to make the money before talk of the film spreads, with digital and satellite TV release of a movie lingering like axes on their necks, they are going for price hikes.

Also, the lack of theaters to accommodate multiple wide releases on a date, is forcing them go for such measures. Public is unable to afford to watch all releases at that prices and they are either choosing their favorite or completing avoiding going to a theater as they can catch the film on digital platform, soon.

For Christmas and Sankranthi releases, several multiplexes have decided to go for Rs. 200/- and Rs. 350/- ticket rates. Distributors had to quoted big prices to acquire rights of the festival releases and lack of enough theaters, also forced them to push for the hike.

Now, this hike is killing the excitement of audiences to watch movies in theaters. None of the Christmas releases, opening tomorrow, are able to find enough traction from public in advance ticket sales.

Early morning shows and first day shows of even star films like Prathi Roju Pandage, Ruler and Dabangg 3, are still not full, except one or two shows that have been bulk booked or blocked by distributors for their obligations.

Already film Industry is facing troubles with public showing very less interest to watch movies at theaters. Ticket hike seems to complete kill their excitement to watch a film at theaters. Can you come up with a solution for this fix? Should we ask increase in number of theaters to curtail the hike problem?

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