Should we take Sankranthi collections as a parameter?
Sankranthi collections this year have been terrific and terrifying too. Producers fearing lack of proper long run went for ticket price hike and families ended up liking two films - Sarileru Neekevvaru and Ala Vaikuntapurramuloo. Both grossed more than 100 crores at the box office and some started saying that it is an indication for the increase in spending threshold of the Telugu people.
Well, Allu Aravind also said that they should take it as an example that the spending threshold has increased and should bring flexible pricing into the Telugu market too. In Mumbai, during weekends one ticket can cost even Rs. 1000/- at selected screens and at the same, it can cost Rs. 100/- on a selected weekday.
This system is also applicable in Bangalore and Pune kind of cities. It is introduced in Delhi as well, recently with the highest cap. Flexible pricing is not an advantageous thing in Hyderabad, as the city is not IT- employee heavily populated as Bangalore or Pune. Mumbai is a completely different case study.
Now, Telugu audiences many times protested spending heavy amounts on releases and some did get affected due to this during heavy season time. It may look lucrative when we just look at numbers but when we analyze, we have to analyze situations too.
It is better to stick to standard pricing and ask for an increase in a number of shows and permissions to build more screens than just looking to front-load every film killing the long run, forever.