RRR Introduces 25th Craft In Film Industry

By Satya Cine Feb. 18, 2020, 11:15 pm IST
RRR Introduces 25th Craft In Film Industry

It is basic knowledge for all of us that normally 24 crafts constitute the whole essence and life of cinema and it cannot go beyond that. But there are those times when certain individuals believe in doing something which creates not just history but an invention. It appears that the tough taskmaster S S Rajamouli might just be the man creating such a moment.

Well, the 25th craft in his purview is the publicity script and direction. That is a complete different department in Rajamouli’s projects which works on this vertical. It is known that without proper marketing and publicity, taking the movie to the public is tough. So, here is a small tidbit about Rajamouli’s ambitious venture ‘RRR’.

It is heard that one nice promo song is being made which would not be there in the film but would be used when the film is gearing up for release. Till the film’s release Rajamouli would be showing something very new each time and he is working on various innovative methods to promote the film. Each movie should have it own promotion script. Given the huge number of channels and platforms, getting it to the people and making them interested on the project is key. If this works 25th craft would get introduced and all other projects would have to follow the path laid by Rajamouli.

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