Even Industry too is looking at Sankranti releases!
The box office in November did not see a hit film and many tried to get audiences excited even at least for a weekend but none could. In December, Venky Mama had a decent first week and Prathi Roju Pandage became a hit.
PRP is still continuing with 60% returns on the weekdays and more than 65% on weekends. But the new releases on 3rd January and 1st January, failed to register even critical success.
The movies released on 3rd January had so little impact that only Athade Srimannarayana is finding some interest among the public due to social media buzz and promotions.
As the ground is getting ready for Sankranti battle, fan wars seems to have gone up and even betting on both the films' opening weekend numbers, opening day numbers is being encouraged in many centers. Industry wants both the movies to do well, as an amount of Rs. 225 crores in hanging in balance just on them.