‘Bheeshma’: Hit Talk But Average Collections
The business of cinema is rather interesting and those who know the right method tend to score success at the box office easily. One fundamental in that is the positioning of the release. This is one reason why many big budget flicks target the festival season for their release because they know the audience is in a positive momentum then.
The likes of ‘Sarileru Neekevvaru’ and ‘Alaa Vaikuntapuramlo’ got a huge spike on the third day of release but that raise is not being seen here. The analysts say this is not holiday season and also exams are happening. Due to this, the collections are very poor. They add that if this movie came during Sankranthi it would have rocked. The plus side is, there is weak competition so ‘Bheeshma’ might just be able to make it.
The latest release ‘Bheeshma’ featuring youth star Nithiin and dazzling eyed cutie Rashmika Mandanna has hit the screens and the talk has been quite positive. However, the trade circles are revealing a different picture. They are saying that good talk has come but when we see the collections, it is average.