AVPL Not On Prime, Netflix But SUNNXT!
With the advent of OTT platforms like Amazon Prime, Netflix, etc. priorities of the audience have definitely been changed. As the digital platforms started streaming new films within 30-50 days of theatrical release, collections took a severe beating. There is no need to go deep into the discussion whether OTT platforms really affecting the collections or not.
They are scared to the extent that they started showing declarations like "You won't see this on Amazon Prime or Netflix". The purpose of this statement is pretty clear. They are seriously trying to bring the audience to the theaters who are otherwise got habituated to repeated viewing on OTT platforms. Sankranthi biggie 'Ala Vaikunthapurramloo' posters have displayed the same note. In fact, the makers have aggressively promoted it and made sure the message reaches the target audience. They are highly successful in their attempts.
But, here comes the biggest shocker to the OTT audience. 'Ala Vaikunthapurramloo' is premiering on SUNNXT on February, 26. Well, the makers think that it's a smart move by them but not the audience. They are absolutely correct in their statement that their film is not releasing on Amazon Prime or Netflix. Of course they announced that it is coming on SUNNEXT but not so soon.
Everybody assumed that it is not coming on any of the OTT platforms at least till March end. Now, the movie will be available on SUNNXT within a couple of days. The majority of the audience will surely feel cheated with this kind of tactics. Well, Ala Vaikuntapuramulo is finally coming on to the small screens much ahead of Sarileru Neekevvaru, against majority expectations.