Analysis: Multiplex Owners On Post Lockdown Scenario
The number of Covid-19 positive cases is increasing with each passing day posing a great challenge to the governments across the globe. The majority of the countries announced lockdown confining their citizens to their homes to stop the virus spread. These restrictions are turning out to be a death blow to several businesses. The movie exhibition industry is also suffering due to the closure of theaters.
If we have a look at the movie exhibition scenario in India, all the theaters are closed even before the lockdown announced by PM Narendra Modi. There are bleak chances that the theaters will be opened immediately after the lockdown is lifted. Well, social distancing is the new mantra to check the coronavirus spread but the theaters are the places where the crowd gathers in huge numbers.
Apart from single-screen theaters, multiplex culture has caught up in India for the past few years. The managements of these multiplex chains are seriously thinking about innovative methods to bring the audience to the theaters.
INOX CEO, Alok Tandon said that social distancing should be followed when the screens are re-opened for pubic. He came up with an innovative idea that the seats will be given on a cross-allocation basis. He also added that they have to schedule the shows such that the intermissions of two shows will not occur simultaneously. He said the precautions have to be taken to avoid overcrowding at the food counters and restrooms.
Goutam Dutta, CEO of PVR Cinemas also expressed similar opinions. He said that social distancing in the theaters should be their first priority. If they assure the social distancing aspect and avoid overcrowding, then the audience will start visiting the theaters again. He said that their staff will wear masks and gloves and thermometers will be installed at the entrance.
RK Malhotra, the Manager at the Delite Cinemas said that the percentage of tickets for sale will be restricted so that there will be ample space between the audience in the auditorium. He opined that scheduling the timings of shows is also an important aspect to avoid overcrowding.
Mohan Umrotkar, CEO, Carnival Cinemas said that extraordinary situations demand extraordinary measures. He said that seat separation policy should be their first priority to follow social distancing. He revealed that that hand sanitizers have already made available at all the touchpoints since February and they will continue to keep the sanitizers in the future as well.