After such a swashbuckling Sankranthi what can we expect from TFI?
Sankranthi season came with record price hikes and permissions for early shows as well. Families and youngsters did not care about them. Both Sarileru Neekevvaru, Ala Vaikuntapurramuloo collected phenomenal numbers at Box Office.
Now, there is a talk that producers are pushing for 24 hours shows at theaters, to milk more money at such lucrative seasons. Also, RRR which could be eyeing Dussehra date for 10 days of the free period at the box office, could ask for such a provision from Telugu Governments, during the time.
Before that, Chiru152, in the direction of Koratala Siva might try to use Sankranthi movies strategy for 15th August weekend release, say sources. Producers are now discussing what really worked in favor of the two films as both seemed average at the outset.
Well, Mahesh Babu putting in more effort to look at his energetic best drew in crowds with a return of a senior star-like Vijayashanthi to screen also, working in SLN favor. Anil Ravipudi did come up with very familiar film yet, tried his style of presentation than following others' templates.
Trivikram Srinivas just cracked the code right. He seems to have gone back to the same headspace that he had during Attharintiki Daredi, for this film. Rather than trying too many jokes that don't fit into the narrative, he kept the film and Allu Arjun's performance feeding off from many brilliant actors around him, helped the film as well.
It is important to not just look at both film's success as box office numbers but also as a victory of decent content and screenplay over trying too many things with confusion. If you can attain clarity over what your story is and what you're aiming for with that particular film, you may win more than losing!
Finally, we have to see what Disco Raja, World Famous Lover, Aswatthama and Bheeshma have to offer us in late January -mid-February period. March is always seen as a dry period with April kick-starting the Summer box office season. If these films also become hits and have decent to good content with fresh ideas, then this Sankranthi season won't last as an aberration but will guide us about the way forward to increase the 10% success rate to at least 20-25% in coming years.